From today it is possible to register your own gTLD at http://www.icann.org/. It will cost you a lot of money but you get your own gTLD to use as you like.
So what is this good for and who benefits from it?The generall idea is that the limitations of the currrent systems make a lot of domains occupied and a many companies with similar names or letter combinations in different regions cannot all have their of organisation name as domain since it is taken by someone else.
What are the dangers?Well, given the still strong business of dodgy companies registering domains, and now perhaps gTLD's, that belong to others for phishing or pure black mailing purpouses, it is probably going to be even worse in this regard when they get a whole new spectrum of TLD's to work with.
It i also probably going to be very costly for all companies that have strong international brands that will be forced to protect their brand as a gTLD without actually using it.
The third issue is that internet users are probably going to have an even harder time to identify ligimate sites and organizations giving a larger spectrum for shady businesses to act in.
Can one mittigate this?
Yes, by using organization validated digital certificates or EV certificates. This will prove to the web site user what organisaton is actually behind a web site and who one is actually interacting with. This takes the digital certificate beyond the everyday usage of encryption and actually utilize the potential of the digital certificate.
http://www.expertssl.se/
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